Monday, January 30, 2006

Communicate, Motivate & Enable

While cooperation as an essential part of being human is being freely taken advantage of in the online business world. The most successful businesses on the Internet are those, adopted and take advantage of the human characteristics that people ‘Want’ to cooperate. Google and Amazon are good examples of new businesses that succeeded through sharing rather than competition. Many, very different organizations also share this ideology Thinkcycle.org = ideas sharing, DIYFixit = information sharing. Cybertown is about making contact and creating new relationships. Online gaming sites like Sim, allows people to gather into virtual communities and create new environments so on.

Our cooperative nature is also being utilised within earthly confines. Charity organizations like the great Ormond Street Hospital, put plastic bags through people’s letter boxes with a request “Please donate your unwanted clothes” printed on them and a drawing of a crying child’s face. (pic. 3) It communicates clearly as well as motivates and enables in the same time. I think this is a most apt example of how Cooperation can be utilized and in some cases, exploited.

There is an entire university course on this subject of cooperation in the U.S. at Stanford called the ‘Literacy of Cooperation, I wish I new about it earlier. Here is a section from their .pdf document entitled “The Cooperation Project”

“New knowledge about the nature of cooperation could alleviate suffering and create wealth. Toward those ends, the Cooperation Project (CP):
Catalyzes interdisciplinary study of cooperation through workshops, seminars, and online knowledge communities.
Maps the findings emerging from cooperation studies onto graphical representations and visual interfaces.
Educates the perceptions of practitioners in person and online with workshops, conceptual toolkits, games, and simulations.
Applies this knowledge to real world problems in partnership with practitioners.

Problems of health care, economic development, political and interpersonal conflict, environmental sustainability, resource allocation, disaster relief, urban planning, civil society, democratic governance, technological innovation, intellectual property, public education—the most critical problems of our time—involve social dilemmas and institutions for collective action that are not yet well-understood.
Evidence from biology, sociology, economics, political science, computer science, and psychology suggest the feasibility of building an interdisciplinary framework for understanding cooperation.
”www.rheingold.com/cooperation/CooperationProject_3_30_05.pdf
Cooperation is an essential part of human nature the above evidence attests to this. Therefore, it is important to understand it and consciously incorporate it into our lives as well as into Design. Cooperation, combined with Communication, Motivation and Enabling would shape the grounding of a solid and worthwhile Design Degree Project. I would like to rise to that challenge and create something meaningful and beneficial to society.

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